Sunday, March 4, 2012

NFL Chief Vows To Grow Network.(Brief article)

By Alex Weprin

At NFL Media's upfront last week, NFL Commissioner Roger Goodell promised advertisers and media buyers that he'll do what he has to for the NFL Network "to make sure it succeeds and gets the distribution it deserves."

While NFL Network pegged its subscriber base at 43 million, referencing numbers provided by Nielsen Media Research, other estimates have been as low as 31 million, due to the move to sports and premium tiers by some carriers.

NFL Network has struggled to get cable operators to carry the channel in the tiers it wants, resulting in legal battles. This season, the channel will show the first of its Thursday night games …

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